Position type: On site.
We are seeking an experienced Marketing Director to lead our marketing team and drive our brand's growth through innovative strategies and exceptional leadership. As the creative force behind our casino's marketing efforts, you will play a pivotal role in shaping the customer experience and elevating our market position. In this role, you'll be responsible for marketing strategies that ensure the continued success of Little Creek Casino Resort. You will design, facilitate and execute the annual marketing calendar, plan and budget to ensure optimum profitability. You will also be responsible for the brand, market analysis and growth strategy; database, advertising, entertainment, digital and social media, as well as overseeing the strategic positioning of marketing initiatives, guest retention, competitor analysis, and new promotional approaches. Join us in crafting a vibrant casino resort environment that will keep guests coming back for more.
Essential Duties And Responsibilities
- Create and monitor strategic marketing plans, both short and long range, to achieve Casino/Resort objectives regarding revenue, profitability, and market share.
- Develop initiatives to build sales, profitability and guest counts. Maintain effective cost controls in support of these initiatives.
- Responsible for forecasting and generating department budget. Maximize profit opportunities.
- Ensure department operates within fiscal and operational guidelines.
- Direct and manage various agencies not limited to adverting, media, entertainment, digital, public relations and direct marketing agencies.
- Develop strategies and executional programs for Player Development function to insure VIP programs are generating new high end players, maintaining top tier player relationships and reactivating high end players.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Mentor, lead and manage marketing staff to create career partway growth and maintain bench strength in the marketing department.
- Develop advertising plans and media strategies, including traditional and digital media.
- Statistically analyze marketing programs and adjusts strategy and tactics to increase profitability.
- Provide post-event reports, analysis, and regular status reports on marketing programs to the Executive Management team.
- Routinely evaluate operating budget to actual expenses.
- Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of Little Creek Casino Resort and its products and services.
- Develop integrated revenue/expense analyses, projections, reports and presentations.
EDUCATION and EXPERIENCE:
- Bachelor’s Degree from an accredited four-year college or university in Marketing or related field required.
- Minimum of 5 years of experience in a marketing leadership role in the casino gaming industry required.
- Casino database knowledge required.
- Strong understanding of marketing principles and concepts, including market research, branding, segmentation, targeting, and positioning.
- Experience in developing and implementing comprehensive marketing plans that align with business objectives.
- Proven ability to think strategically and develop long-term marketing plans that will drive growth and profitability.
- Maintains a professional demeanor in a fast-paced environment.
- Experience with marketing hotel services as well as convention sales and service, preferred.
- Class III Gaming License issued from the Squaxin Island Gaming Commission (Must be able to pass a background check).
- Requires a Valid Washington State Driver License and must be insurable on the Tribe’s insurance.
Benefits
Benefits begin on the 1st day of the month following your hire date, even if you start on the 31st of the month.
Low Cost Medical and Dental Plans
Vision HRA
401K with a company match of up to 6%
Vacation/Holiday/Personal/Unpaid/Sick Leave Options
FSA – Medical & Dependent Care
Employee Assistance Program
AFLAC
Free Meals while on Shift
Community Vendor Discounts
Tuition Assistance
Training and Career Development Programs
Employee Discounts across Property
You can play 18 holes of golf for $50
You can play 9 holes of golf for $30
15% discount at the Pro Shop
25% discount at the Spa
15% discount at all restaurants
50% off childcare at the Squaxin Island Childcare Center 6 wks-5 years ($500-month infant care)
LCCR will pay for your gaming license!
Plus More!!!
To learn more about working at Little Creek Casino Resort, visit:
Little Creek Casino Resort Vision And Mission Expectations
Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.
Little Creek Casino Resort is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
