Position Summary

Responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the Casino and Resort.  Responsible for the Marketing, Players Club, Promotions, Advertising, Media Buying, Graphic Arts and Player Development. 

Supervision Exercised

Reports to the Chief Operating Officer

Supervises all areas of Marketing Department including:

• Marketing
• Player Development
• Player’s Club
• Database
• Advertising Services
• All associated Supervisory and support staffs including Outside Advertising / PR Agencies, suppliers and vendors.

Major Duties And Responsibilities

1. Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies.
2. Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives.
3. Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
4. Helps coordinate and implement strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Sandia Resort & Casino.
5. Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business.
6. Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives.
7. Responsible for focusing on identifying emerging trends and issues.  Identify and prioritize opportunities as they relate to marketing activities.
8. Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies.
9. Works closely with the Chief Operating Officer, General Manager of Gaming Operations, General Manager of Resort Operations and Golf Course Management to maximize effectiveness of all marketing activities.
10. Develops, recommends and implements new special events & promotions while improving on existing activities.
11. Develops and recommends entertainment strategies that are in the best interests of the Resort and Casino as well as the Pueblo of Sandia.
12. Gives regular ongoing feedback to the Chief Operating Officer, General Manager of Gaming Operations, General Manager of Resort Operations and Golf Course Management regarding the reactions of the customers and prospective customers across all channels.
13. Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
14. Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
15. Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
16. Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, and acquisition and worth goals. 
17. Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
18. Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region.
19. Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP’s and POP’s.
20. Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
21. Performs duties in accordance with property compliance and regulation standards as established by the Pueblo of Sandia and the other governing bodies including but not limited to NIGC and STGC standards.
22. Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
23. Performs additional duties and responsibilities as necessary or assigned.

Knowledge, Skills And Abilities

1. Strong business experience in reviewing and developing marketing plans, marketing materials and collateral.
2. Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives.
3. Experience analyzing and making recommendations on promotions.
4. Ability to create effective cross-company working relationships and execute on business plans which requires multi-division participation.
5. Ability to work additional and unusual hours including weekends and overtime.
6. Ability to draft complex reports and materials and give lengthy oral and written presentations.
7. Knowledge of the gaming, hotel and/or entertainment industry.
8. Experience with ad campaigns including media experience in graphics designs.
9. Must have excellent oral and written communication skills.
10. Must have excellent customer service skills.
11. Must have considerable experience in developing successful casino marketing, entertainment and player development programs.
12. Ability to supervise and direct the work of employees.
13. Ability to exercise sound personnel management practices while illustrating firm dispositions in dealing with employee issues.
14. Ability to write, prepare standard reports and documents.

Minimum Qualifications, Education And Experience

Required

1. High School Diploma, GED certification or equivalent.
2. Bachelor’s Degree in Marketing, Business Advertising or related field and eight (8) years of experience in the management and administration of multiple Marketing functions within a casino/hotel operation including three (3) years of which were at the Director level.  Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling twelve (12) years, including three (3) as the Director level, may substitute for the required education and experience.
3. Must possess and maintain a valid, unrestricted New Mexico Driver’s License.

Licensing Status

1. Must be able to obtain and maintain the required Gaming License.
2. Will require a post-offer, pre-employment and random drug screening.