Location: HCG BELOIT

Department: HCG-BEL Marketing

Summary:

Position Overview

The Social Media Marketing Manager is responsible for developing, executing, and optimizing the casino’s social media strategy across all platforms. This role collaborates closely with the Advertising Manager and other key team members to target diverse demographic audiences, enhance brand awareness, and align campaigns with property objectives. The Social Media Marketing Manager acts as an internal influencer, creating and curating engaging content, monitoring performance analytics, and ensuring each placement effectively reaches its intended audience.

Minimum Qualifications

EDUCATION:

1. A high school diploma or equivalent diploma is required.

2. Bachelor’s degree in Marketing, Communications, Social Media Marketing, or related field required; equivalent experience may be considered.

ESSENTIAL:

1. All employees are subject to the Criminal and Background restrictions of the Ho-Chunk Nation. Must not be convicted of a crime of moral turpitude, including theft.

2. Strong written and verbal communication skills, creative storytelling ability, proficiency in social media platforms and analytics tools, and ability to manage multiple priorities in a fast-paced environment.

3. Strong understanding of digital advertising best practices, including audience targeting and paid campaign optimization.

4. Proven ability to work collaboratively with cross-functional teams (marketing, operations, food & beverage, entertainment, etc.) to meet organizational goals.

5. Strong problem-solving skills with the ability to respond quickly to reputation management issues or guest concerns on social platforms.

6. Ability to stay current with evolving digital trends, platform updates, and emerging technologies to maintain a competitive edge.

EXPERIENCE:

1. Minimum of 3–5 years in social media management, digital marketing, or related role, with demonstrated success in growing engagement and delivering measurable ROI. Experience in hospitality, gaming, or entertainment industries preferred.