POSITION SUMMARY: The Player Development Casino Host is responsible for growing the database of high trip/value guests and developing/managing on-property guest experience by creating an atmosphere that encourages guests to make CCCH their property of choice for gaming entertainment.
ESSENTIAL DUTIES:
- Establishes marketing goals to ensure "share of market" and profitability of the casino.
- Develop and implement short- and long-term marketing plans to drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly.
- Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.
- Drives profit and growth through strategic marketing plans, refining strategies based on performance insights.
- Evaluate financial and technological trends, including Player Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks.
- Enhances team skills through education, training, and coaching while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players.
- Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics.
- Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media.
- Functions as the key CCCH public relations representative at events, on and off property.
- Oversee the Castle Club and VIP Player Development Program.
- Articulates the CCCH brand and communications strategy internally and externally.
- Create reports and queries to optimize revenue through segmentation and tier development. Manages player communication, ensuring timely updates on casino activities and invitations.
- Prepares and implements marketing plans, events, analysis and budgets.
- Develops and enforces department policies and procedures.
Educates, leads, manages, motivates, evaluates, and develops marketing department personnel in a positive manner.
Establishes and builds working relationships with other departments and third-party vendors.
Other duties as assigned by the General Manager.
QUALIFICATIONS (Indicate if Qualification is Required or Preferred):
Opportunities for Internships, Apprenticeships, and Coordinated Work Study programs may be available in lieu of formal education and work experience requirements for this position for enrolled members of the Yavapai-Apache Nation.
Required Education: ☐ N/A ☒ H.S. ☐ 2YR ☒ 4YR+ Preferred Education: ☐ H.S. ☐ 2YR ☐ 4YR+
Work Experience:
- 5 years’ marketing directorial experience, or Director of Player Development required.
- 10 years’ experience in casino Marketing, Table Games and/or Slots in a senior management position with a minimum of 3 years’ experience in a tribal Player Development and marketing management position, required.
- Preferred experience in multimedia advertising, including radio and TV buys. Background in promotions, event management, and entertainment contracting. Service industry experience required.
- Additional education and/or related work experience may substitute for the minimum requirements of this position.
Knowledge, Skills, Abilities and Requirements:
- Previous knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.
- Previous knowledge of player tracking systems, preferably Oasis, and knowledge of gaming analytical software.
- Bilingual in multiple languages is preferred and be able to successfully interact with a variety of personalities.
- Thrive in fast-paced environments with keen attention to detail and creativity. Maintains professionalism under pressure, making quick decisions and de-escalating conflicts.
- Have strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills. Exhibit strong interpersonal management and service skills.
- Must be 18+ years old and be available for all shifts, including weekends and holidays.
- Must be eligible to work in the U.S. and pass a drug test and background check for an AZ Gaming License.
- Must adhere to all Cliff Castle Casino Hotel policies and procedures.
- Must be committed to providing exceptional guest service through a welcoming, friendly, and professional environment. Aim to exceed guest expectations with attentive, personalized service and prompt responses and resolution.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS: The listed requirements provide a general overview of the work expected from team members and are not exhaustive of all responsibilities and duties.
Mark as appropriate.
Sometimes refers to actions performed less than 20% of the time. Often refers to actions performed 20% - 40% of the time. Regularly refers to actions performed 41% or more of the time.
Driving Required:☒YES ☐NO *Must qualify for CCCH insurance policy coverage if driving is required. |
Fumes Exposure:☒Sometimes ☐Often ☐Regularly |
Noise: ☐Regular Office Level ☐Low ☒ Moderate ☐Loud |
Computer/TV Monitor Usage: ☐Limited ☐Moderate ☒Extensive |
Hand/Eye Coordination: ☒YES ☐ NO |
Lighting:☒Regular Office Level ☐Low ☐ Bright ☐Flashing/Strobe |
Foot/Eye Coordination: ☐ YES ☒ NO |
Cramped/Tight Quarters:☐ YES ☒ NO ☐Sometimes ☐Often ☐Regularly |
Extreme temperatures:☒NO ☐YES ☐Cold ☐Heat ☐ Adverse Weather |
Lift/Carry/Pull/Push: Weight up to __50_ pounds ☒Sometimes ☐ Often ☐Regularly |
Indicate if the following physical actions will be required 41% or more of the time:
☒Sitting |
☒Standing |
☐Reaching Above |
☐Running |
☐Bending |
☒Walking |
☐Kneeling |
☐Climbing Stairs |
☐Crouching |
☐Twisting |
