Marketing Manager
Summary Description
The Marketing Manager is responsible for the development, planning and successful implementation of casino promotional activities and events.
Essential Job Functions/Duties
Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming Omaha, LLC.
Creates, implements and executes promotions (immediate, short and long range) to ensure profit growth so that the property retains existing customers and acquires new customers, in accordance with the property marketing plan.
Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented.
Communicates and works with other departments to determine criteria / standard procedures for promotion and event planning.
Ensures that promotions are creative, bring energy to the property, and adhere to all regulations.
Creates reporting and measurement of promotions to ensure they meet or exceed expectations for play, driving covers, or hotel occupancy (where applicable).
Writes the rules, processes & policies for promotions and events under the guidance of the Marketing leadership team and in accordance with the Company’s guidelines, rules and regulations.
Executes promotions and events inside the Company with duties including but not limited to assisting patrons participating in promotions, completing the necessary paperwork for prizes and awards, checking in guests for marketing functions, and assisting patrons with the redemption process for gifts and other giveaways.
Partners with Database Administrator to prepare financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events. Makes recommendations for the feasibility of repeating or modifying those promotions.
Partners with the Player Development and Advertising teams to develop theme, format and budget specifications for specific promotions.
Coordinates and acts as master of ceremonies for promotions and special events related to the casino.
Ensures collateral, signage, decorations, and other materials for promotions and events are displayed prior to and recovered at the end of each project, promotion or event.
Determines staffing needs and ensures proper work schedules necessary to implement promotions.
Facilitates and ensures that performance reviews of all team members within department are complete on a yearly basis.
Completes required paperwork and reporting for contest winners including winners’ releases and IRS 1099 forms.
Handles special assignments from Director of Marketing Operations.
Distributes promotional materials throughout casino and local area.
Ensures all functions and promotions are compliant with the state regulatory statutes, licensing bodies and other key regulators.
Designs large scale events, manage multiple budgets and be well versed with the department’s P & L.
Maintains and balances annual budget.
Performs other tasks as assigned
Job Specifications
Bachelor’s Degree in marketing, hospitality management, business administration or related major; or equivalent experience preferred.
Five (5) years’ marketing experience in a major casino or resort environment with a proven track record of increase revenues, with three (3) years in a supervisory capacity preferred.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite or related software.
Prior casino gaming experience preferred.
Prior experience in cash handling, marketing and sales preferred.
Core Competencies
Leadership & Navigation
Communication
Analytical and Critical Thinking
Relationship-Building
Teamwork Orientation.
Engagement.
Problem Solving/Analysis
Business Acumen
Flexibility
Trust/Integrity
Guest Focus
Initiative
Decision Making
Stress Management/Composure
Travel Requirements
Travel is not required for this position.
Work Hours
Due to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.
Certification Requirements
Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? Yes
Gaming License Required? Ability to secure and maintain NE Gaming License.
Other Certifications? N/A
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Ho-Chunk, Inc. is an equal opportunity employer. All applicants are considered without regard to age, sex, race, national origin, religion, marital status, or physical disability. However, preference may be extended to persons of Native American descent in accordance with applicable laws.
