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Director - Marketing

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  • Responsible for the development of promotional design and strategy
  • Responsible for the development, implementation and maintenance of the business plan and operational budget for areas of responsibility
  • Responsible for the successful development and execution of projects and programs related to Entertainment, Promotions and Special Events and Bus Marketing programs.
  • Continuously evaluate events, entertainment and makes changes where indicated, to ensure programs and events increase market share and company profitability.
  • Responsible for creating, managing, and executing against property marketing calendars.
  • Ensure timely and effective communication of entertainment and events to impacted departments.
  • Ensure outstanding customer service delivery in alignment with company and department goals and objectives.
  • Maintain regulatory compliance and integrity in the operation.
  • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Partners with property Marketing leaders, entertainment agency and Shared Services departments to define the marketing plan supporting each respective property’s strategy.
  • Manages the activities and daily operations of the Entertainment department.
  • Partners with entertainment booking agency to ensure fulfillment of negotiated offers.
  • Responsible for researching and sourcing acts that enhance the property brand and fulfill the entertainment strategy.
  • Does not have the authority to enter into contracts.
  • Acts as property liaison with artists, agents, managers, and vendors, and ensures that all arrangements are completed to the satisfaction of the client.

Other duties as assigned.

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Bally’s Atlantic City

1900 Pacific Ave

Atlantic City, NJ 08401

Casino & Hotel
Managed By Bally’s Corporation

Bally’s Atlantic City

About the company

Bally’s Atlantic City is an ocean front full-service hotel and casino located on the Atlantic City boardwalk, which features world-class accommodations in over 1,200 rooms and 118 suites. Our newly remodeled iconic Bally’s tower features 750 renovated hotel rooms with a design inspired by the heart and soul of the Atlantic City beach and boardwalk, and the fresh relaxed summertime feel that comes with it. 

Our 83,569 sq. ft. casino offers more than 1,300 gaming machines, over 80 table games, as well as a poker room and a FanDuel sportsbook. 

Guests enjoy over 13 food & beverage venues, a retail promenade, indoor pool, spa and a fitness center. Our facility also offers over 100,000 sq. ft. of event and convention space.

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. It currently owns and manages 16 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and BallyCasino, a growing iCasino platform.

With 10,500 employees, the Company's casino operations include approximately 15,000 slot machines, 600 table games and 5,300 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 17 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
We offer amazing opportunities at our 16 casinos which include Twin River Casino Hotel (Lincoln, RI), Tiverton Casino Hotel (Tiverton, RI), Hard Rock Hotel & Casino (Biloxi, MS), Casino Vicksburg (Vicksburg, MS), Eldorado Resort Casino Shreveport (Shreveport, LA), Dover Downs Hotel & Casino (Dover, DE), Ballys Atlantic City (Atlantic City, NJ), Casino KC (Kansas City, MO), Bally’s Black Hawk (Black Hawk, CO), Bally’s Black Hawk West (Black Hawk, CO), Bally’s Black Hawk North (Black Hawk, CO), Arapahoe Park racetrack (Aurora, CO), Tropicana Evansville (Evansville, IN), Bally’s Quad Cites (Rock Island, IL), MontBleu Resort Casino & Spa (Bally's Lake Tahoe, NV), and the Tropicana in Las Vegas.