JOB SUMMARY:

The Director of Marketing reports to the General Manager and is responsible for overseeing the Marketing Manager and the Guest Services Manager as well as the overall operations of the Marketing Department including but not limited to, promotions, sales, entertainment, advertising, and player development program.  The Director carries out responsibilities in accordance with the organization’s policies and procedures.  The Director of Marketing manages all areas of database analysis in order to target the areas of player data in order to enhance and retain the gaming market and is responsible for all marketing expenses.  

ESSENTIAL FUNCTIONS:

• Oversee all aspects of creation, development, implementation, and management of Casino advertising, promotional, entertainment and player development programs.
• Execute and monitor strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability, and market share.
• Statistically analyzes marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.
• Responsible for compliance and policies to ensure marketing procedures and promotions are executed according to regulations. Review and evaluate all advertising and media programs.
• Track and formally report results for all promotions and entertainment events to the General Manager.
• Oversee and develop the coordination, scheduling, execution, and contracts for all promotional and entertainment events.
• Monitor expenses versus budget to ensure appropriate and effective use of budgeted expenses.
• Provide support for research and analysis of Casino expenses and revenues, customer service and quality standards. Participate as needed in cross-organizational activities to improve overall property performance.
• Responsible for preparing and monitoring analytics based on use of Casino database(s) such as PromoTracker, Oasis 12.7 (or similar version), VizExplorer.  Responsible for database segmentation to determine player worth (Free play analytics).
• Collaborate with Marketing Manager and Guest Services Manager to develop a yearly strategic marketing plan and yearly departmental budget.
• Collaborate and work closely with department management to create marketing segments as needed or requested for individual departments. 
• Strive for continuous improvement of Marketing Department; stay current on marketing practices, outside competition, as well as new business developments.
• Monitor employee performance. Responsible for recruitment, hiring, training, recognition, coaching and discipline, terminations, and other personnel related issues.
• Responsible for the safe operation of casino vehicles, in accordance with established policies, procedures and controls.
• Perform other duties as assigned.

MINIMUM REQUIREMENTS & QUALIFICATIONS:

• Must be at least 21 years old.
• Must have a Bachelor’s degree from an accredited college/university in Marketing, Business Administration or a closely related field AND a minimum of five (5) years of management level marketing experience in a casino of equivalent size, OR a minimum of ten (10) years of marketing experience in a casino of equivalent size.
• Must have at least three (3) years’ management experience in a Casino Marketing department and/or Player Host department.
• Extensive management background with experience in motivating employees and demonstrated ability to collaborate with internal and external customers.
• Must have strong background with data analysis and analysis interpretation of documents such as technical journals, financial reports, and legal documents.
• Must possess strong written and verbal skills.
• Must understand mathematical concepts including probability and statistical references.
• Must have expert computer skills in Microsoft applications including Windows, PowerPoint, Word, Excel, Access, Outlook, Publisher, etc.
• Practical experience with VizExplorer preferred.
• Must have a demonstrated knowledge of industry standard software packages to support database analysis, data management, data mining and data visualization.
• Must have excellent organizational skills.
• Must have knowledge of gaming operations.
• Must work effectively with all other departments.
• Must have an exceptional attention to detail.
• Must be able to be flexible and work all shifts including nights, weekends, and holidays.
• Must have ability to work with promotional and gaming contracts.
• Must have strong speaking skills in front of large groups.
• Must maintain strict confidentiality at all times, including personnel data, gaming regulations and compliance.
• Must remain sensitive to cultural diversity in the workplace.
• Must have the ability to establish and maintain effective working relationships with Casino management, co-workers, subordinates, Southern Ute Tribal Entities (i.e. Council, Government, Division of Gaming etc.) and the public.
• Must have a valid driver license and must be insurable with the Southern Ute Indian Tribe.
• Must qualify for and maintain a Southern Ute Division of Gaming Key License.

REASONING ABILITY:

• Must be able to identify and resolve problems in a timely manner; gather and analyze information skillfully and develop alternative solutions.
• Must be able to manage difficult or emotional customer situations.
• Must be able to contribute to building a positive team spirit; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
• Must be able to develop workable implementation plans, communicate changes effectively, then prepare and support those affected by change.
• Must be able to inspire and motivate others to perform well.
• Must be able to understand business implications of decisions and display orientation to profitability, demonstrate knowledge of market and competition and align work with strategic goals.
• Must be able to work within approved budget, develop and implement cost saving measures while contributing to profits and revenue.
• Must be able to show respect and sensitivity for cultural differences.
• Must be able to communicate complex concepts and information to employees, other departmental staff and customers.
• Must be able to speak clearly and persuasively in positive or negative situations.
• Must be able to respond well to questions and demonstrate clearly in group presentations.
• Must be able to write clearly and informatively.

PHYSICAL DEMANDS:

• Must be able to lift and move up to 50 pounds.
• Must have the ability to sit, stand and walk for prolonged periods of time.
• Must be able to work in front of a computer terminal for extended periods of time and some repetitive motion associated with data entry and use of a computer mouse.
• Must have good vision, hearing, manual dexterity, and flexibility.

WORK ENVIRONMENT:

• Must be able to work in a noisy and crowded environment.
• Must be able to constantly work under close surveillance cameras.

CONDITIONS OF EMPLOYMENT:

• Candidate selected for employment will be subject to a pre-employment drug test, employment reference and background check.
• Must sign confidentiality agreement at time of hire.
• Must obtain and maintain a Southern Ute Division of Gaming Key License.
• Must comply fully with all Sky Ute Casino’s Policies and Procedures, Gaming Code Regulations and any applicable Regulations set forth by the Casino Resort.