PRIMARY PURPOSE:

The Director Player Development is responsible for directing and managing the property’s Player Development program, including host relationship marketing strategies, guest engagement initiatives, and utilization of Customer Relationship Management (CRM) technology. Collaborates with property leadership to execute plans that drive revenue, enhance guest loyalty, and support overall profitability.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Executes marketing and player development strategies in alignment with property business plans and corporate vision.
• Builds and sustains a culture of strong guest relationships, ensuring exceptional service to the property’s most loyal and profitable guests.
• Oversees host team activities, including proactive outreach, sales efforts, and guest retention initiatives.
• Implements and maintains training programs for hosts and player development staff to strengthen sales and service skills.
• Partners with marketing and corporate teams to support CRM platform enhancements and ensure effective utilization by hosts.
• Monitors and reports on key performance indicators to evaluate player development effectiveness and guide decision-making.
• Provides input into VIP and hosted event planning to maximize guest engagement and incremental revenue.
• Conducts competitor analysis to ensure property positioning remains competitive in the market.
• Assists in the development of operating budgets, service standards, and departmental goals.
• Stays current on industry trends, technology, and best practices to improve guest service and operational efficiency.
• Identifies and evaluates third-party solutions that may enhance player development operations.
• Perform other job-related duties as assigned.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in business, marketing, or related field, or equivalent experience.
• Three (3) years of experience in a casino marketing or player development leadership role, with demonstrated success in guest relationship management, sales, and CRM utilization.

CERTIFICATIONS, LICENSES, AND REGISTRATIONS:

• Must have or be able to obtain a Gaming Registration card and/or license in relevant jurisdictions.
• Proof of eligibility to work in the United States.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong knowledge of casino marketing, player development, and operations.
• Proficiency in player-tracking systems and CRM platforms.
• Ability to analyze and interpret statistical data to guide business decisions.

Proven ability to:

• Lead, coach, and mentor staff.
• Maintain a positive and productive work environment.
• Deliver consistent service standards.
• Make timely decisions and take effective action.
• Manage projects from planning through execution.
• Strong written & verbal communication skills.
• Ability to build and maintain strong business relationships.
• Professional presence and demeanor with strong customer service orientation.
• Intermediate to advanced computer skills, including Excel and PowerPoint.
• Ability to effectively communicate in English, both orally and in writing.