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Customer Marketing Director

Bally’s Interactive
Providence, RI
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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

The Team:

The purpose of the Customer Marketing Team is to develop clear strategies for growth from a rich understanding of our venture performance, customers, competitors and the environment in which we operate as a business.

The Customer Marketing Team leads the cross functional development and delivery of a powerful and joined up customer experience.

Responsibilities:

  • Customer Strategy: Leads cross functional development of the Customer Strategy. The Customer Strategy articulates the growth opportunities for Bally’s Interactive UK/ES based on a deep understanding of customers, competitors and our current performance
  • Customer Calendar and Go to market: Develops and owns the overall customer calendar and drives cross functional activity by quarter.
  • Venture Strategy: Develops the commercial marketing strategy for each of our ventures. The venture commercial marketing strategy provides a rich understanding of venture performance and identifies where growth opportunities exist.
  • Brand Strategy: Owns the brand strategy for each of our ventures. The brand strategy defines what the venture wants to be famous for in customers minds and helps inform product development, customer experience, positioning and communications.
  • End to End Venture Experience: Works with cross functional teams within and outside of marketing to ensure that each venture has a seamless end to end customer experience and joined up customer conversation.
  • Customer Insight: Provides rich customer insight that will help make better informed decisions. Includes CSAT, Brand Health and qual and quant studies as needed.
  • Team Leadership: Develops and leads a high performing team
  • Marketing Leadership Team (MLT): As a member of the MLT, provides a rich and exciting environment for the Marketing team for UK & ES.

Skills & Experience

  • A commercial marketer: Has led P&L’s or been very close to them. Understands the commercials that drive revenue and profit and the levers to accelerate the results.
  • Strategic: Knows how to develop strategies for commercial and customer growth.
  • Analytical: Very comfortable with numbers and analysing and tracking results.
  • Insights: Has used insights intensely to fuel strategy and measure success.
  • Broad marketer: Has a good understanding of all marketing levers including; CRM, Product, Comm.
  • Digital: Has worked in digital businesses and knows how to move the needle in that environment.
  • Brand Strategy: Believes that brand strategy informs everything not just comms – and knows how to develop and execute them.
  • Connecting with customers: Knows how to connect with customers through powerful communication. Has developed best in class advertising in digital (and traditional) formats.

Behaviours

  • Amazing people leader: Able to recruit and lead high performing teams
  • Passionate: Loves leading team and creating great business results.
  • Enjoys collaborating: Knows how to get things done with others

What you’ll get

  • 25 days holiday
  • Pension Plan
  • Access to private healthcare
  • Company/performance related bonus
  • Hybrid working
  • Internal learning and development team

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

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Bally’s Interactive

100 Westminster St

Providence, RI 02903

Managed By

Bally’s Interactive - a division created from recent acquisitions of several innovative gaming brands - powers the company's omni-channel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our parent company, Bally's Corporation (NYSE: BALY), is a leading U.S. omnichannel provider of land-based gaming and interactive entertainment. To pursue its ambitious industry goals, Bally's has created two distinct operating divisions: "Bally's Casinos," which includes physical gaming and entertainment properties, and "Bally's Interactive," comprised of sports betting software and services company Bet.Works, fantasy sports app Monkey Knife Fight, and global B2B free-to-play game provider SportCaller.

Bet.works, a B2B sports betting software and services provider, allows Bally to capitalize on the forecasted $50 billion opportunity in legalized U.S. sports betting and i-gaming. Its proprietary trading platform and managed services model supports legalized sports book operators from Iowa to Colorado.

In addition, Bally Bet, the company's sports book brand, is an authorized gaming operator of Major League Baseball, the National Hockey League, and the National Basketball Association.

Monkey Knife Fight is America’s third largest and the fastest growing Daily Fantasy Sports company in the world. MKF has made fantasy sports more accessible to a new generation of DFS players through its unique, easy-to-play contests with no pros to compete with and no salary caps to navigate.

SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It offers prediction, quiz/trivia, pay-to-play, bespoke and turnkey app games.

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across; sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Our Online Casino provides a selection of online casino games, such as Multi-hand Blackjack, American and French Roulette,  Game King Poker Craps, Baccarat, Video Poker and more

Live Dealer games include Baccarat and Roulette

Online Slots - include Secrets of the Phoenix, 88 Fortunes, Cleopatra, Wheel of Fortune

Jackpot Slots or Progressive Jackpots - Deal or No Deal, Diamond Bonanza, Wonderland

Online Bingo - 90 Ball and BOGO Bingo

Daily & Monthly Free Games - Search for the Phoenix, Tiki's Catch of the Day, Slot Games such as 88 Fortunes and Cats

All Games - O10c Roulette, American Roulette, Atlantic City Blackjack, Baccarat, Baccarat Remastered, Baccarat: Professional Series, Bank It! Roulette, Blackjack, Blackjack Classic, Blackjack Remastered, Blackjack With Surrender, European Roulette, Five Play Draw Poker: Multi-hand, Four Card Poker, French Roulette, Fusion Roulette, Game King Video Poker, Hi-Lo, High Stakes Blackjack, Multi-hand Blackjack Poker and Pairs, Pai Gow Poker, Roulette, Sic Bo, Single Deck Blackjack, Ten Play Draw Poker Multi-hand, Three Card Poker, Triple Play Draw Poker: Multi-hand, Ultimate X Poker Five Play, Vegas Downtown Blackjack, Vegas Strip Blackjack, and Video Poker Remastered

Bally’s Interactive Careers

Our parent company, Bally’s Corporation is a global casino entertainment company with a growing presence including award-winning casinos and resorts, as well as a broad portfolio of digital sports betting and casino offerings.With approximately 10,500 employees spread in offices around the world, Bally’s Corporation is one of the fastest-growing competitors in our field. Company assets within the United States include 15 casinos, a horse racing track, and access to online sports betting licenses in 18 states. Our casino operations boast an impressive total collection of over 15,000 slot machines, 500 table games, and 5,300 hotel rooms.