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Communication Specialist

Wind Creek Bethlehem
Bethlehem, PA
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Description

SHIFT: 8am-5pm (Shift subject to change based on business needs)

Job Overview:

Wind Creek Hospitality’s Communications Specialist will serve as the voice and content strategist for all existing and emerging social media platforms including Facebook, Instagram, Twitter, and TikTok. Additionally, the Communications Specialist will be responsible for providing overall support to the Corporate Communications Department—assisting with writing, proofing and project management for Wind Creek Hospitality initiatives. This position will report directly to Wind Creek Hospitality’s Corporate Communications Director.

Purpose:

Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.

Value System:

Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.

Duties and Responsibilities:

  • Acting as the voice and content strategist for the property’s Facebook, Instagram, TikTok, Twitter, and any emerging social media platforms
  • Excelling in visual storytelling by uniting captivating copy with high-quality content that is relevant, drives KPIs, and aligns with content optimization techniques
  • Staying abreast of current social media trends and tools to help grow the property’s online community
  • Collaborating with Communications, Marketing, Creative Services, and other departments as needed—ensuring social media tactics align with corporate and property strategies
  • Tracking post performance and making optimizations as necessary
  • Compiling and distributing monthly social reports
  • Assisting with the planning, coordination, and implementation of projects/strategies for Wind Creek Hospitality
  • Other duties and responsibilities as assigned

Requirements

Job Requirements: (please ensure you meet the listed requirements prior to applying)

  • High School diploma or GED required or currently enrolled and successfully complete a GED program within 6 months from start date as a condition of continued employment
  • Must be twenty-one (21) years of age or older
  • Bachelor’s degree with an emphasis on either communications, marketing, journalism, media, broadcasting, or public relations
  • Or Four (4) years of experience managing a professional social media account(s)—required
  • One (1) year experience managing a social media account(s) in either a professional or internship setting-required
  • To be considered for this position, please submit:
    1. Cover letter
    2. Minimum of two social media post samples (online portfolios are welcome)
    3. Minimum of two writing samples (online portfolios are welcome)
  • Proficient in Microsoft Outlook, Excel, Word, and Power Point. A skills test will be administered, and the candidate must achieve at least 70% skills pass rate—required
  • Working knowledge of Facebook, Twitter, Instagram, TikTok and a social media content management tool
  • Exceptional writing, proofreading, and public speaking skills
  • Basic photo and video editing skills
  • Conversant with a variety of writing styles and tones
  • Must possess a high level of maturity with the ability to self-manage and conduct independent research
  • Previous experience in customer relations or guest services—preferred
  • Previous on-camera experience (or comfortable being on-camera)—preferred
  • Develop a working knowledge of any Pennsylvania Gaming Control Board (PGCB) rules and regulations applicable to the position, if applicable
  • Must have willingness and ability to work in a smoke/secondary smoke environment
  • Must successfully pass job interview, including a guest service audition
  • Willing to work odd and irregular hours including nights, weekends, and holidays
  • Willing and able to stand and/or walk for an entire shift
  • Willing and able to endure outside weather conditions; heat, cold, wind, rain, etc.
  • Willing to travel as recommended or required
  • Must have a Tribal Gaming License (or the ability to obtain a license) as a requirement for this position
  • Must have a Pennsylvania Gaming License (or the ability to obtain a license) as a requirement for this position
  • Must have willingness and ability to work in a smoke/secondary smoke environment
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Wind Creek Bethlehem located on the former site of the historic Bethlehem Steel plant, is home to 3,000 slot machines, 200 table games and a variety of dining, shopping and entertainment options. Guests can shop at The Outlets, enjoy the event center’s show schedule or dine at one of the resort’s 10 restaurants, including Steelworks Buffet & Grill and Chop House.

As part of the Wind Creek Team, you will discover our Purpose and Values and how they are integrated into the Guest experience. We strive to inspire a genuineness and positive energy among our team by bringing a level of human caring into the workplace. Providing a sense of belonging and importance amongst our team will transition to our Guests and provide them with a winning experience every time they visit.

Our Employee Perks and Benefits
• Blue Cross Blue Shield medical plan*
• Dental plan
• VSP vision plan
• 401(k) savings plan
• Life and disability insurance
• Paid time off
• Employee dining rooms
• Career training and planning
• Quarterly incentive bonuses
• Employee fitness centers with on-staff trainers*
     * Not available at every location