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Senior Director of Marketing

Miami Valley Gaming Casino
Lebanon, OH
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Description

Miami Valley Gaming, just outside of Cincinnati Ohio, is looking for a new member to join our Senior Leadership Team to drive our Marketing function to the next level! If you are an experienced Marketing Executive looking to share your expertise in an entrepreneurial culture, join our team. You would be a valued and integral member of a seasoned team that thrives on the excitement of creating the best gaming experience possible. 

The Senior Director of Marketing leads a team that provides planning, development, coordination, and implementation of the marketing strategies and activities for Miami Valley Gaming. Also lead the teams directly responsible for promotions, advertising, media buying, graphic arts, player development, and the Player's Club.

Essential Responsibilities

  • Develops and implements sound and effective marketing policies, procedures and programs.
  • Establish the pre and post event marketing strategy.
  • Responsible for the identification of appropriate marketing initiatives to maximize the facility's visibility including strategic and tactical initiatives.
  • Responsible for overseeing and directing the database marketing strategy.
  • Responsible for maintaining competitor market intelligence and understanding changes in competitors marketing strategy.
  • Responsible for the development and management of the marketing budget.
  • Develops and evaluates marketing programs on pro forma basis.
  • Responsible for the development and maintenance of a successful player development program, including hosting, promotions, contests, giveaways and rewards.
  • Other duties may be assigned.

Requirements

Qualifications

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to work in a fast-pace environment on several projects simultaneously.
  • Strong oral and written communication skills
  • Must be able to work all shifts, weekends, holidays & special events as needed
  • Maintain a professional working relationship among personnel
  • Ability to multi-task under time constraints.
  • Detail oriented, critical thinking and problem-solving skills a must.
  • Must have leadership, organizational, communication, human relations, and decision-making skills
  • Must have excellent customer relations and customer service skills

Education and/or Experience

  • Must be at least 21 years of age
  • Minimum Bachelor's degree in Business with a Marketing Concentration
  • 10 + years of experience in marketing preferably in a Gaming setting
  • 5 years in a senior management marketing position
  • Prior experience in facility expansions and improvements is a plus.

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process. 

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About the company

Miami Valley Gaming is a racino located in Lebanon, Ohio (midway between Cincinnati and Dayton).

It features a 186,000-square-foot gaming facility with over 1,900 video gaming machines, a modern simulcast center with races from around the country, and a 5/8-mile harness racetrack with a 14,600 square-foot indoor grandstand that accommodates more than 1,000 racing fans and can double as an event center.

Dining options include Cin City Sea & Steak, MV Perks, Acres Seasonal Buffet,and Trifecta Eatery.  Miami Valley Gaming also features 2 bars: 1803 and Center Bar.