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Director Hotel Sales & Marketing

Hyatt Regency JFK at Resorts World New York
Queens, NY
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Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals.
Job Details

The Director of Sales & Marketing (DOSM) is responsible for the successful sales effort for the conference, banquet and hotel facility.   Creating a wide-ranging approach to revenue opportunities, ADR optimization, selling strategy and booking norms as the first objective. An intimate knowledge of all full-service sales markets for hotel, convention, trade shows, exhibition and banquet events and catering is needed for this comprehensive sales strategy. DOSM sustains a culture of “coaching for performance” and sets monthly leadership expectations relating to common goals for associate growth, more specifically with selling skills development.

DOSM is proficient at managing critical sales components including, but not limited to proactive, reactive activities, revenue management yield tactics, marketing campaigns and promotions and the department reporting procedures. In addition to department oversight, this position will actively solicit business with a focus on convention, corporate group event, exhibitions, association and professional tour & travel markets. Participation in trade shows and industry association events in order to sell and market property wide and destination. Strong interpersonal, organizational and presentation skills required for this leadership role.  Also responsible to inspire and mentor all resort to on this approach. 

Essential Functions:

  • Create a focused annual sales & marketing plan directed at setting and delivering sales strategies to drive revenue results. This entails analyzing market, customer and competitive information and building sales strategy and marketing objectives to expose this new facility and destination to travel & event revenue generators.
  • Find creative and effective ways to bring in new business within group/meetings and business transient market segments. Cultivate and source leads through industry associations, brand connections and regional tourist entities. 
  • Identify high priority sales activities to target early based on long booking windows and high spend, then build out targeted sales action plans for all market segments.
  • Direct the efforts of all sales department associates to include direct sales and networking approaches for client qualification, facility exposure, proposals, booking procedures and follow up activities.
  • Effective oral and written communication is critical to; translate the business plan into clear and concise strategies, developing external industry partners and building internal talent.
  • Maintain fresh marketing and sales content for all key target markets and revenue outlets, including; tourism & event planning sites, travel booking engines and social media channels.
  • Coordinate ongoing research of the travel & event industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  • Develop and conduct persuasive verbal sales presentations for prospective clients. Communicate sale strategy, key initiatives and promotional programs to the associate internal audience.
  • Meet with and entertain clients, some of which may require travel.
  • Research Trade Show and sales opportunities to maximize facility exposure. Cost analysis necessary.
  • Responsible for representation within the business community and hospitality industry that expose the hotel to opportunities and create a positive public image. Participate in key organizations as recommended by management.
  • Organize and/or attend scheduled Sales Department, Resorts Operation and related leadership meetings.
  • Direct all input and report retrieval from the facility sales software system for file maintenance, correspondence and preparation of future sales and marketing budgets.
  • Prepare consistent sales reports for executive leadership review.
  • Collaborate and coordinate with the Casino Marketing Team to effectively manage a calendar of all tentative and confirmed events in all areas of the Resort.

Core Competencies:

  • Demonstrates consistent regard and dedication to guests, colleagues and the Company by being engaged, interested and productive.
  • Demonstrates a working knowledge of our marketplace; actively and collaboratively assists in building the best practices necessary for the Company’s success. 
  • Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on customer relations
  • Demonstrates the courage and initiative to present new ideas and perspective to create positive results.
  • Exhibits respectful consideration of viewpoints, situations and others.
  • Puts the guest at the forefront of every decision.

Essential Requirements:

  • Strong leadership experience with demonstrated ability to coach a team.
  • Ability to analyze sales efforts and goal achievement. Ability to note deviations from the business plan, determine causes and to provide recommendations to the Vice President of Resort Operations on needed action plans.
  • Strong written and verbal communications skills. Ability to understand and carry out industry specific written and oral direction. Positive, innovative approach to problem solving. Presents ideas in a clear, concise, understandable, and organized manner; negotiate, persuade, and modify opinion in order to reach the goals/objectives of the organization.
  • Strong understanding of industry and demonstrated knowledge in the areas of marketing, business development, revenue management, and outside and inside sales approach.
  • Ability to motivate and negotiate effectively with key associates, guests and top management.
  • Ability to work in an organized, efficient manner with a high level of accuracy, attention to detail, and follow-through.
  • Ability to exercise judgment and discretion is critical to success. Must be professional at setting priorities and coping with competing demands.
  • Excellent time-management and general organization skills.
  • Perform a variety of tasks, often changing from one task to another of a different nature without loss of efficiency or composure.
  • Able to complete all assigned task despite frequent stressful, emergency, critical or unusual interruptions.
  • Strong supervisory and communication skills
  • Strong Organizational skills and demonstrated problem solving skills


  • 5 years prior full-service hotel sales experience, hotel opening experience a plus.
  • Previous experience in a five-star facility preferred
  • Previous experience in a resort casino environment preferred


  • Must be able to obtain and maintain the appropriate license through the New York State Gaming Commission
  • BA or BS from a four-year college or university or equivalent work experience required.
  • Proficient in use of hotel property management system.
  • Working knowledge of Microsoft Office

Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job, with or without a reasonable accommodation to enable individuals with disabilities to perform the essential functions.  (Examples)

  • Work is normally performed in an interior resort casino environment
  • Must be able to stand, walk, and move through all areas of the resort casino.
  • Must be able to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

Other Skills/Abilities:

  • Must be able to work flexible schedule including nights, weekends and holidays as required.
  • Must be able to read, write, speak and understand English.
  • Must be able to respond to visual and aural cues.




Team Player: Works well as a member of a group

Leader: Inspires teammates to follow them

Innovative: Consistently introduces new ideas and demonstrates original thinking

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Enthusiastic: Shows intense and eager enjoyment and interest

Dedicated: Devoted to a task or purpose with loyalty or integrity

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We're excited to announce that our property addition will include a 400-room Hyatt Regency, complete with the following:

  • 3 Types of Suites: Junior, 2-Bay and 3-Bay
  • Presidential Suites
  • Additional restaurants
  • State-of-the-art conference and meeting spaces
  • Retail options