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Social Media Digital Marketing Strategist - Spotlight 29 Casino

Job ID:

73156

Job Title:

Social Media Digital Marketing Strategist

Company:

Spotlight 29 Casino

Location:

Coachella, California 92236
United States

Date Posted:

Jul 26, 2022

Ending Date:

Mar 22, 2023

Type of Position:

Full Time

Category:

Marketing

Job Description

We are seeking a Social Media Digital Marketing Strategist responsible for managing developing, testing, implementing, and maintaining all digital marketing campaigns for Spotlight 29 and Tortoise Rock Casino including websites.

 

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Provide outstanding customer service to guests and all other employees by exceeding our mission statement: “We are here for the guest. Period”
  • Manage and facilitates Brand Online Reputation Management protocol when replying to all inquiries on social media platforms.
  • Program, manage, and maintain event pages on Facebook and local event calendars on a monthly basis.
  • Facilitate the training of entry level graphic designers, existing designers, and applicable team members.
  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and proper grammar.
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
  • Develop, implement and manage our social media strategy.
  • Define most important social media KPIs.
  • Write, copy, and work with designers to ensure content is informative and appealing.
  • Manage and oversee social media content with approval from Marketing Manager.
  • Measure the success of every social media campaign.
  • Keep abreast of the latest social media best practices and technologies.
  • Use social media marketing tools such as Sprout Social.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Coordinate digital marketing initiatives including: emails, newsletters, website management, creating graphics, organizing digital assets and more.
  •  Lead and manage all email and newsletter initiatives.
  • Create graphics and handle basic photography tasks.
  • Organize and manage various digital assets.
  • Maintain current working knowledge of all graphics software options and capabilities.
  • Maintain current working knowledge of all digital advertising trends and techniques.
  • Provides excellent guest service.
  • Must comply with all applicable Spotlight 29 Band of Mission Indians Internal Controls, Standard Operating Procedures and all Tribal Regulations.
  • Must be capable of presenting a positive image of the Casino to its guests and vendors and to assist them as required.
  • Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
  • Perform any other duties that may be assigned from time to time.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Requirements

GAMING INDUSTRY EXPERIENCE IS PREFERRED

Education and Experience

  • Must possess a high school diploma or equivalent
  • Previous experience in a similar digital marketing role
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Knowledge of current online marketing trends and best practice
  • Four (4) plus years of dedicated experience in design, development and programming on Photoshop and related design products
  • Experience with social media marketing communication
  • Knowledge of digital marketing trends
    • Awareness of social and cultural trends
    • Understanding how online media works
    • Strategy planning
    • Community management and engagement
    • Organization skills, proactive, creative thinking, writing, editing, SEO and optimizing content, photography, video, video editing, visual Ideation/Creative problem solving, MAC OS, Adobe Creative Suite, Web Design, and Email Marketing.
  • Excellent written communication skills

Certification, Licenses and Additional Requirements

  • Must pass periodic random drug screens
  • Must be able to pass background suitability investigation
  • Must obtain a Tribal Gaming License
  • Must provide proof of eligibility to work in the United States within 72 hours of employment

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl.  The employee must occasionally lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and peripheral vision. Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment.

 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

  • The Casino is open 24 hours per day, seven (7) days per week; therefore, you must be flexible to work any and all shifts.
  • The Casino is a gaming facility.
  • The Casino is not a smoke-free environment.,
  • Be aware that surveillance cameras and audio equipment monitor the premises recording activity throughout the facility on a 24-hour, 7 – day per week basis.

Indian Preference Act

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

            1.  Tribal Members

            2.  Other Native Americans

            3.  All other ethnic groups

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

Apply Now

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Company Information

To apply, please click on the Apply Now button which will submit your Casino Careers resume. You may also use the Email Employer button to submit your resume and cover letter.

If you don’t have a resume and would like to complete a written application, please stop by our offices Monday – Friday from 8:00 AM to 5:00 PM. 

We are located on the Second Floor, you may use the guest elevators next to Taproom 29. Please bring a photo ID in case we need you to obtain a Guest Pass for interviewing with us. Thank you!

Spotlight 29 Casino
46-200 Harrison Place
Coachella, CA 92236
Web Site:
https://www.spotlight29.com


Be Part of Our Team!!   There’s a reason why some of our associates have been a part of our Team for 25+ years.  We are an employer of choice and proudly associated with the Twenty-Nine Palms Band of Mission Indians. 

As one of the larger employers in the Coachella Valley, we offer our Team Members competitive wages & benefits including medical, dental, vision, educational reimbursement; discounted Team Member meals, training & development, rewards and recognition, and much more. 


Spotlight 29 Casino employs over 500 local residents our casino features more than 1,500 Las Vegas-style slot machines, 35 table games, food & beverage outlets, and banquet and entertainment space. Spotlight 29 Casino is located at the eastern end of the Coachella Valley on Dillon Road between Interstate 10 and Hwy 86. 

Check out our other Casino...
               
Tortoise Rock Casino in Twentynine Palms, California is beautifully situated between the majestic Joshua Tree National Park and one of the country’s largest military training facilities—the United States Marine Corps Air Ground Combat Center. We employ 150+ Team Members.  

The casino offers 30,000 square feet of gaming space, with the industry's best Slot Machines, plenty of Table Games, live poker, live entertainment, along with Oasis Grille and Shelly’s Lounge.