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Business Development Director, Player Development - Yaamava' Resort & Casino at San Manuel

Job ID:


Job Title:

Business Development Director, Player Development


Yaamava' Resort & Casino at San Manuel


Highland, California 92346
United States

Date Posted:

May 20, 2022

Ending Date:

Sep 14, 2022

Type of Position:

Full Time



Job Description

Under the direction of the Director of Player Development, the Business Development Director is responsible for the Business Development, Sales and Marketing for San Manuel Casino. This incumbent will establish and increase the market share by establishing strong relationships with the community leaders and business owners. This individual will use his/her extensive experience in collaborating with key stakeholders to acquire and retain new premium players from various regional markets to increase revenues.


Essential Duties & Responsibilities

  • Stays abreast of trends impacting gaming trends; monitor competitive activities and understand the key aspects and the potential of the marketplace.
  • Optimizes organization-wide brand and message strategies to ensure relevance and cultural competency among target populations.
  • Creates a comprehensive marketing plan for the designated communities, which will drive to organizational goals.
  • Ensures alignment with annual objectives and long-term strategic organizational goals.
  • Leverages expertise to develop culturally competent marketing communications.
  • Promotes events and activities for designated markets.
  • Analyzes pertinent market data and research findings to develop insights into the industry, brand and relevant projects and strategies.
  • Strategizes to improve engagement with target audiences while leveraging multi-channel marketing strategies.
  • Collaborates and ensures alignment and commitment from department leaders to enable the successful execution of specialized marketing strategies.
  • Creates and implements key metrics to track the success of key initiatives.
  • Provides new solutions and ideas for the marketplace’s unique challenges.
  • Uses market knowledge to execute successful initiatives; measures effectiveness of initiatives; suggests new approaches as necessary to overcome obstacles and to positively impact fiscal results.
  • Perform other duties as assigned to support the efficient operation of the department.



  • Bachelors Degree in Marketing, Communications or related field required.  Masters Degree preferred.
  • Minimum of ten years of experience in marketing with an emphasis in Asian marketing.  B2B Sales experience preferred.
  • First-hand cultural knowledge and fluency in one Asian language highly desirable.
  • Solid understanding and knowledge of Asian advertising and fully integrated marketing plans and strategies.
  • Proven track record of success, driving to results in a multi-cultural environment.
  • Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.
  • Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.
  • Demonstrated ability to drive toward results.
  • Experience communicating with and leading a multi-cultural workforce and customer base.
  • Advanced proficiency in Microsoft Suite including; Outlook, Word, Excel and Power Point.
  • Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.
  • Must be able to read, write, and fluently speak at least one of the following languages: Korean/Mandarin/Cantonese/Vietnamese/Spanish/Armenian.


  • At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
  • A qualified candidate/employee must have a valid drivers license with an acceptable driving record as determined by the companys insurance carrier.

San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

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Yaamava’ Resort & Casino at San Manuel
777 San Manuel Boulevard
Highland, CA 92346
Why you’ll want to work on our Team:
After 35 years, long time Yaamava Resort & Casino at San Manuel employees still love their jobs

Yaamava’ Resort & Casino at San Manuel – San Manuel Casino is now Yaamava’ Resort & Casino at San Manuel.

We are located just 60 minutes from downtown Los Angeles in the city of Highland, CA, Our gaming resort is owned and operated by the San Manuel Entertainment Authority. 
Phase 1 of our expansion opened July 24 with an expanded casino space offering more than 6,500 slots, five high-limit gaming rooms, live entertainment, a full array of dining options which include The Pines Modern Steakhouse, the Hong Bao Kitchen, Just Barbeque, the Serrano Vista Cafe, Rock & Brews, the Chingon Kitchen, Quick Bikes, the Big Mo’ Cafe, the TuTu’s Food Court and six cocktail lounges and bars.

Our luxury resort features a 17-floor hotel tower with 432 guest rooms and suites, an elevated pool deck experience, a lavish full-service spa and salon, expanded dining options, convenient 24-hour in-room dining. Our gaming resort offers sweeping views of the San Bernardino Mountains.

Indian gaming in California is an exciting, thriving industry. Whether working on the casino floor or providing support to gaming operations as a “behind the scenes” employee, you can contribute to a dynamic and challenging business and have opportunities to learn and grow with the gaming industry. At San Manuel, our team members define us.

Working at San Manuel is more than just a job. It is a career that will help you grow into the successful professional you want to be. 

We value our employees and offer a comprehensive Benefits Program:
Apply today to join our team!