Marketing Strategy Manager - Pittsburgh - Live! Casino Pittsburgh
Marketing Strategy Manager - Pittsburgh
Live! Casino Pittsburgh
Greensburg, Pennsylvania 15601
Nov 23, 2020
Dec 27, 2020
Type of Position:
Maintain a clean, safe, fast, friendly, and fun environment for all guests, team members and company assets. The focus shall always be on ensuring a safe and comfortable environment, while maintaining a positive can-do attitude with an emphasis on the highest level of guest service for both external and internal guests to Live! Casino.
CLEAN - Must make the property shine and look impeccable while maintaining a neat, CLEAN and crisp personal appearance.
SAFE - Must make guests feel SAFE and comfortable through creating a worry-free, carefree experience.
FAST - Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.
FRIENDLY - Greet guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guests concerns. Say thank you to departing guests.
FUN - Work passionately as a team to create a FUN experience both for everyone who works and plays here.
Develop, implement and manage the Database Marketing lifecycle strategy. Including reinvestment levels, competitive zone management, frequency of communication.
Develop, implement and analyze tests and controls that are aligned with best practices.
Produce regularly scheduled reports designed to monitor the health and performance of the overall database, service levels and other KPIs as designated by management.
Help marketing departments design profitable promotions and events by targeting the correct customer base to maximize profits, and following up with post event analytics and learnings for the next promotion.
Participate in defining and developing the road map to a customer 360 view. Including technology recommendations, where needed, to enhance customer experience or improve efficiency and analysis.
Work closely with Marketing, Finance and IT in order to be able to analyze data, determine findings, plans & recommendations and best way to analyze those plans.
Work closely with IT on database design, database management and system integrations needed to produce adequate analysis and efficiencies
Assist with development of marketing strategies for any new line of business at existing sites or future sites in other jurisdictions as needed.
Other duties as assigned
GAMING INDUSTRY EXPERIENCE IS PREFERRED
The winning candidate should be able to demonstrate s/he is:
Minimum of Four (4) years experience in Marketing Management Role, or Planning and Analysis role with analytical and/or IT background.
A 4-year degree in related field or equivalent work experience
Experience working with multiple databases, higher level analytics, forming and executing Test & Control Plans and presenting to Senior Leadership.
A clear and concise communicator
Able to demonstrate good business acumen
Flexible to the changing business needs
Curious and willing to challenge the status quo
Ability to interact with guests and team members professionally, including the ability to speak in front of groups
Strong influencing and relationship-management skills. The ability to interact with stakeholders of all levels and understand their interests and goals
Team player and always willing to assist and take on extra duties as assigned
Has ability to multi task – manage multiple programs in high pace environment
Must be a legal permanent resident of United States
MENTAL AND PHYSICAL REQUIREMENTS
Ability to perform assigned duties under frequent time pressures in an interruptive environment.
The ability to work irregular hours and extended shifts, including late nights, early mornings, weekends and holidays.
Must be able to obtain and maintain Gaming License as mandated by the State.
· Always maintain a pleasant, friendly and welcoming attitude at all times.
· Have complete knowledge of all Marketing and property wide activities.
All applicants must be able to demonstrate their US work authorization during the employment verification process.
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Live! Casino Pittsburgh
5260 Route 30
Greensburg, PA 15601
Live! Casino Pittsburgh opening in late 2020, is a $150-million, first-class gaming, dining and entertainment destination in Hempfield Township, Westmoreland County, approximately 30 miles from downtown Pittsburgh. Conveniently situated directly off Route 30 at the popular Westmoreland Mall development, the 100,000-square-foot facility will feature 750 slots and approximately 30 live-action table games, plus a FanDuel Sportsbook.
It also will provide nationally recognized restaurants and live entertainment venues, including Sports & Social Steel City, a one-of-a-kind sports restaurant, gaming venue and social lounge that will offer guests the ultimate sports fan experience. Live! Casino will be developed, owned and managed by Stadium Casino Westmoreland RE LLC, an affiliate of The Cordish Companies, the premier developer of Live! dining, entertainment, gaming, hotel and sports-anchored destinations in the country.
Live! Casino is projected to generate $200 million in annual economic impact, with an additional $148 million in economic impact from construction, including approximately 960 direct and indirect construction jobs, plus more than 500 permanent new jobs for local and regional residents.