User Login Below:

Director of Marketing - Mid Atlantic Casino

Job ID:

46944 | Gaming Industry Experience Required

Job Title:

Director of Marketing

Company:

Mid Atlantic Casino

Location:

Mid Atlantic
United States

Date Posted:

Nov 27, 2017

Ending Date:

Dec 28, 2017

Type of Position:

Full Time

Category:

Marketing

Job Description
SUMMARY:
The Director of Marketing is responsible for strategically developing casino marketing and long-term vision. This position is responsible for forecasting, developing and implementing budgets, as well as working closely with vendors/agencies. The Director is responsible for planning, directing, and coordinating the marketing department’s promotional campaigns, special events, player’s club services, daily marketing activities and player development. 
 
ESSENTIAL JOB FUNCTIONS:
  • Provide excellent customer service for all internal and external customers of the Casino operations at all times and in all activities.
  • Prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new customers aligned with business objectives.
  • Assist with developing proforma and postformas.
  • Maintain and report quarterly review of regulations and budgetary compliance.
  • Assist with the development and implementation of short and long term strategic marketing plans involving events, tournaments, promotions and reinvestment strategies.
  • Oversee the department budget, reports, employees, schedules of the employees and marketing strategies.
  • Supervise the Marketing department including coaching and mentoring them in performance and best practices to carry out the initiatives established by the Company, conducting performance evaluations, monitoring schedules and attendance and conducting disciplinary actions, as needed.
  • Interview, hire, schedule, develop, train, discipline, counsel, and evaluate subordinate team members.
  • Develop solutions for customer concerns and continual focus on customer service as our top priority.
  • Direct the development and growth of the player’s club.
  • Conduct a review and analysis of each promotion and special event, reporting the impact and effectiveness of the marketing program’s (ROI).
  • Provide an exception model and methodology for casino guest service standards of excellence.
  • Maintain strict department security, confidentiality, and quality to meet professional standards of the department. 
The above duties and responsibilities are not an all-inclusive list but rather a general representation of the duties and responsibilities associated with this position. The duties and responsibilities will be subject to change based on organizational needs and/or deemed necessary by the Management Team.
Requirements

GAMING INDUSTRY EXPERIENCE IS REQUIRED

  • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university.
  • Three (3) years progressively challenging casino marketing experience in a managerial role, including advertising.
  • Three (3) years of budget experience.
  • Three (3) years of compliance with all regulatory, governmental, and internal control requirements.
  • Must be proficient in Microsoft Office Suite applications (Excel, Access, Word, Power Point) and SQL.
  • Good oral and written communication skills, must be fluent and literate in English.
  • Must be proficient in Casino Management and Player Tracking Systems.
  • Licensing through state regulatory agency. 
PREFERRED:
  • Database marketing and marketing analytics.
  • Events or promotional campaign planning experience. 
  • Track record of managing, developing, and improving a player loyalty and reinvestment program. 
SKILLS & ABILITIES:
  • Ability to understand and analyze Budget & P&L Statements.
  • Ability to develop a comprehensive Marketing Plan.
  • Ability to respond calmly and make rational decisions when required.
  • Ability to develop a team to include completion of all required training and knowledge relating to their positions.
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
  • Experience with ad campaigns including media experience in graphics designs 
PHYSICAL/MENTAL REQUIREMENTS: (Constantly, Frequently, Occasionally)
  • Able to maneuver the entire property with or without reasonable accommodations.
  • Able to push, pull, carry and lift up to 25 lbs.
  • Able to reach, bend, twist, stoop, stack, crouch, and kneel when performing job duties in varying work areas such as confined spaces.
Additional Information
All applicants must be able to demonstrate their US work authorization during the employment verification process.

Apply Now

Email Employer

Email This Job

Company Information
Mid Atlantic Casino 
This listing is placed by a Company that wishes to remain confidential. Therefore, no further Employer information can be provided in this job posting.

To apply, please click on the Apply Now button above (if you have an online resume posted with Casino Careers).

If you do not have an online resume posted with Casino Careers, you may post a resume now, or you can email this Employer using the Email Employer button.

 
Get The App
Google Ranked "Easy to Use on a Mobile Device"