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Marketing Manager - KwaTaqNuk Resort & Casino

Job ID:

46899 | Gaming Industry Experience Required

Job Title:

Marketing Manager

Company:

KwaTaqNuk Resort & Casino

Location:

Polson, Montana 59860
United States

Date Posted:

Nov 21, 2017

Ending Date:

Dec 22, 2017

Type of Position:

Full Time

Category:

Marketing

Job Description

A successful Marketing Manager recognizes results. The Manager implements both marketing strategy and sale elements for dynamic leadership role that implements revenue generating plans with coordinated sales efforts for the enterprises within the S&K Gaming (SKG) organization: including Gray Wolf Peak Casino, KwaTaqNuk Resort & Casino, Big Arm Marina and Grill, and our marina operations. 

This includes responsibilities with product development, pricing strategy and product distribution. Analyzing current sales figures and forecasting projected numbers to implement effective marketing and sales strategies.

Manager will budget for player development to meet or exceed measurable goals and objectives, as well as plan, analyze, evaluate and increase profitability of SKG guests through the coordination of promotions activities and marketing campaigns for SKG.

Develops, maintains and analyzes the database for opportunities to drive incremental revenue and trips from our premium players.

Manager is responsible for managing staff and/or contracted vendors in the following
areas of the Marketing department:
  • coordination and creation of promotions
  • managing media relations through an Ad Agency (if applicable
  • authorizing media purchases
  • billboards
  • online advertising
  • special events
  • social media campaigns
  • approving creative production
  • controlling creative messaging all with a consistent and appropriate voice. 
  • Other marketing duties including direct mail, promotional reinvestment, monthly expense and P&L management as assigned. 
  • Develops, implements and manages SKG goals and monitors achievements of performance and profit objectives in defined area. 
  • Creates strategic plans and calendar for promotional activity.
  • Manages promotional expense to appropriately align with approved budgets and provides financial forecast.
  • Responsible for planning the regularly scheduled entertainment acts for all performances at SKG properties.
  • Manager ensures social media and web is monitored for opportunities to engage in active and relevant conversations about the SKG properties. 
  • Ensures social media and website is updated and consistent with brand and property directives. onitors properties reputation management and ensures timely responses to all reviews while ensuring clear communication on property to all appropriate parties. 
  • The Manager recruits, hires, and trains new members of the sales and marketing staff as well as oversee various special projects coordinated within the organization. 
  • The position requires the ability to supervise others and organize various tasks involved in completing a project. 
  • This position is heavily involved in planning, directing, and coordinating marketing policies and programs, such as determining the demand for products and services offered by SKG, and identify potential customers and competitors.
  • Manager is also responsible for monitoring and reporting the results of projects, marketing campaigns sales strategies including job contributions of the team, increased sales, and measured brand awareness. 
  • This position will build a strong working relationship with staff at all properties, work closely with the executive staff to ensure the highest level of operations at SKG facilities. 
  • Maintain a flexible attitude and outlook, with an open perspective on new ideas, market changes, customer needs and overall organizational growth. 
  • The Manager is expected to advise sales representatives on ways to improve their sales performance, stay in contact with customers and media outlets. 
  • The Manager is also expected to analyze sales statistics that their staff gathers, both to determine the sales potential and to monitor customer’s preferences.

MEETING PERFORMANCE EXPECTATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactory. Responsibilities listed below are represented to knowledge, skills and/or ability needed to effectively execute this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

ESSENTIAL DUTIES & RESPONSIBILITIES INCLUDE THE FOLLOWING:

  • Oversee marketing and sales staff
  • Knowledge of the IGT Advantage player tracking system.
  • Complies with Minimum Internal Control Standards (MICS) and all applicable gaming regulations
  • Works collectively with all departments involved in planning and executing player events (both onsite and offsite), tournaments, events and promotions.
  • Reads, analyzes and interprets financial reports provided by the Accounting Department.
  • Monitor media budgets and production expenditures.
  • Monitor ad placement and perform follow-up.
  • Ensure contract compliance with media, production and database analysis companies.
  • Manage and coordinate the development of advertising, on property signage and collateral, to ensure quality production, adherence to marketing strategies, and timelines.
  • Provide direction to the advertising agency, creative division, and direct mail company
  • Ability to relay details of the casino to guests, work with media vendors, write, copy, and create advertising that attracts new guests
  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve budget expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales and marketing database statistics
  • Project sales and determine the profitability of products and services
  • Recommend discount rates or special pricing plans
  • Plan and coordinate training programs for sales staff
  • Maintaining client relationships
  • Marketing strategy development
  • Analyzing current sales figures and forecasting projected numbers to implement effective marketing and sales strategies
  • Maintains strict confidentiality in all departmental and company matters. Must sign a confidentiality agreement.
  • Oversees product development and monitoring trends that indicate the need for new products and services
  • Maintain an awareness of ideas such as search engine optimization, a way of designing websites to increase the website’s ranking on search engines.
  • Raise awareness of the Kwataqnuk as a destination resort
  • Grow Gray Wolf Peak brand through aggressive advertising in the region.
  • Increase traffic at all SKG properties
  • Increase overall profitability for SKG
  • Fun and engaging activities and promotions that are customer focused and intended to provide SKG a positive return on investment
  • Increase visitation and overnight stays among key demographics
  • Increase public relations activities and outreach by attending local activities to promote SKG brand
  • Build sense of team amongst staff
  • Must be able to work a flexible schedule as required by business operations, including late nights, weekends, and holidays; shifts and work locations may change.
  • Other related duties as assigned
Requirements

GAMING INDUSTRY EXPERIENCE IS REQUIRED

EDUCATION AND/OR EXPERIENCE:

  • A bachelor’s in business administration or equivalent, 4 years in Marketing, Communications, or Business Administration or a related field, OR an equivalent combination of education and experience may be considered in lieu of degree.
  • Applicant must have one-year of prior gaming marketing experience.
  • Must possess a valid State of Montana Driver’s License and be insurable under the company’s insurance.
  • The ability to read English and understand both written and verbal instructions is required.

CERTIFICATES/LICENSES & REGULATIONS: 

  • Must be able to provide authorization to work in the United States.
  • Title 31 Bank Secrecy Act (Anti-Money Laundering)
  • Must pass a background check and drug screening.
  • Required to obtain and maintain an unrestricted gaming license from the CS&KT Gaming Commission and NIGC.
  • Must possess a valid State of Montana Driver’s License and be insurable under the company’s insurance.
  • It is the responsibility of the employee to have all documents current and valid at all times.
Additional Information
Salary: $45,000 to $69,000

Type of position: Full-time/Salaried
Category: Management
Eligible for benefits after ninety days. PTO, Medical, Dental, Optical, Life and 401K retirement.


All applicants must be able to demonstrate their US work authorization during the employment verification process.

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Company Information

Click on the Apply Now button. You will redirected to our Employment Application, which must be completed to be considered.

Please scan the completed application and email it to the Human Resources Manager at: jtanner@csktgaming.com

Questions? Call: 406-883-3636, ext. 472

KwaTaqNuk Resort & Casino

49708 US Highway 93 East
Polson, MT 59860
Phone: 406-883-3636
Website: http://www.kwataqnuk.com/

KwaTaqNuk Casino & Resort is located at the foot of beautiful Flathead Lake in Polson, MT. It is a full service Native American resort, offering a 24-hour casino with over 200 gaming machines, full conference facilities, a 111 room hotel with indoor and outdoor pools, a hot tub and gift shop. Guests can enjoy breakfast, lunch and dinner at The Nook, a full service restaurant with lake view dining.

KwaTaqNuk Resort & Casino is owned and operated by the Confederated Bitterroot Salish, the Pend d'Oreille and the Kootenai tribes, and managed by S&K Gaming, LLC.

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