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Develop a Career Objective / Professional Profile

Resume career objectives have evolved over the years. It used to be that the objective statement was one or two sentences that focused on the job seeker’s expectations. A common objective was, "Seeking a position as (job title) where there is opportunity for growth."
The old objective statement is bland and when the candidate is in a sea of other job seekers, it does nothing to highlight his / her expertise, since it provides no valuable information except to mention the candidate''s job title.
Fast-forward to the objectives of today and see how things have drastically changed. Today’s objectives include a professional profile, which is more detailed and accomplishment-focused. For example, here is an appealing career objective/professional profile for a hotel sales manager:
Career Objective / Professional Profile
Retail sales manager with five (5) years of high volume retail experience with quantifiable success in doubling revenues by creating a customer-centric environment, seeking a position in retail sales management. Lead through example to motivate store associates to embrace a team-player mentality and outperform sales performance goals.
Compare the above objective/profile and the career objective discussed in the first paragraph. While both mention the job seeker’s title, the contemporary objective/profile highlights an accomplishment right off the bat. This teaser signals to the reader that there are additional successes in the rest of the resume so they should keep on reading.
Many job seekers are reluctant to include achievements in the objective/profile statement because they don''t want to repeat the same wording in the body of the resume. That''s a legitimate concern. The way around that issue is to mention the same achievement with a different spin. For example, the mention of "doubling revenues" in the objective statement can be transformed into "Grew revenue 54%
Another difference between the two objective statements is that the contemporary one highlights what the candidate can do, as opposed to what the candidate wants. For illustration purposes imagine you are meeting someone new and all that person talks about is what they expect from your friendship. You''d be a bit put off, right? Well, hiring managers feel the same way. For that reason it is vital that you mention what you can offer in your objective/profile statement. 
The objective/profile is the first piece of the resume the reader will see. And from there he / she will make a determination as to whether it is worth the time to read further. So after you complete your objective/profile statement, ask yourself the following questions:
Does the objective/profile statement speak to what I can contribute to an employer?
If I were the hiring manager, would I be motivated to keep reading the resume solely based on the information in the objective/profile statement?
When you can answer "yes" to both of these questions, that''s when you know you have developed a good career objective/professional profile.

Author Linda Matias is certified in all three areas of the job search - Certified Interview Coach (CIC), Job & Career Transition Coach (JCTC), and Nationally Certified Resume Writer (NCRW).  She is a contributing writer to over 15 career-related books.  You can visit her website