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Casino Marketing Manager - Gulfstream Park

Job ID:

44314

Job Title:

Casino Marketing Manager

Company Name:

Gulfstream Park

Location:

Hallandale, Florida 33009
United States

Date Posted:

Jan 11, 2017

Ending Date:

Feb 10, 2017

Type of Position:

Full Time

Category:

Marketing

Job Description
Position Summary: Responsible for the development and implementation of marketing, advertising, and promotional efforts for the Casino operation.
 
Major Responsibility Areas:
  • Oversees the development and execution of the annual marketing business plan for the Casino, a rolling 90-day strategic plan for casino marketing promotions, events, and budget compliance controls.
  • Executes and monitors strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability, and market share.
  • Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.
  • Coordinates with creative team to develop creative design communications and collateral.
  • Provides technical and organizational oversight for all promotional activities including developing offers and events; executing targeted outreach to retain and develop market share.
  • Manages the casino player development department; ensures that the Player Development program is consistently developing and implementing player development activities for slot players and growing the business.
  • Develops ideas and opportunities for advertising and public relations activities that promote the Casino.
  • Responsible for training new or existing employee on job responsibilities; documenting safety related issues and concerns; ensuring employees are appropriately trained in recognizing safety hazards; partaking in accident/incident investigations; addressing safety issues or unsafe working conditions; creating, implementing and communicating safety initiatives for the department.
Requirements

GAMING INDUSTRY EXPERIENCE IS PREFERRED

  • BS/BA in Marketing, Communications, or a related field is required.
  • Requires 5 or more years of related experience working in Marketing, public relations, and/or promotions. Must have the experience and/ or business acumen to manage and grow the Casino Player Development program.
  • Experience working in Casino Marketing, Player Development or other Casino Marketing – related areas is highly preferred.
  • Requires strong oral and written communication skills as well as analytical skills.
  • Requires intermediate MS Office skills, specifically Microsoft Excel; excellent knowledge of Casino systems, specifically Bally’s is a plus. Must have the analytical ability to serve as a back-up system administrator to the Casino Marketing Analyst.
  • Strong leadership skills and a customer service orientation. Must be able to interact well with internal and external customers and work alongside team members.
  • Must be available to work occasional nights, weekends, and holidays as needed by the demands of business.
Additional Information
All applicants must be able to demonstrate their US work authorization during the employment verification process.  

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Company Information
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Gulfstream Park 
901 South Federal Hwy
Hallandale Beach, FL 33009
Phone: (954) 454-7000
Fax: (954) 457-6565
http://www.gulfstreampark.com/

Gulfstream Park is located in Hallandale, FL, offers winter thoroughbred horse racing and year-round gaming in the casino which boasts 850 slot machines, electronic blackjack and roulette, plus 20 live action poker tables and simulcasting in a 300,000 square foot state of the art smoke-free facility.

Guests enjoy an array of dining options, including the Ten Palms buffet restaurant and Christine Lee’s, as well as outdoor live entertainment. The Village offers guests a Mediterranean inspired collection of world-class retail shops, fashion boutiques, upscale home accessory shops, and over fifteen restaurants and bars to satisfy every taste.


The Stronach Group properties consist of Santa Anita Park, Golden Gate Fields, Gulfstream Park,The Maryland Jockey Club (Pimlico and Laurel), Portland Meadows, AmTote and XpressBet, and through some of these assets, is a supplier, via simulcasting, of live horseracing content to the inter-track, off-track and account wagering markets.

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