Gaming Research, Inc.,a boutique marketing research firm founded in the 1980’s by Dr. Jeffrey Lowenhar, dedicates its expertise to the worldwide gaming industry.
As an executive, researcher and consultant, Lowenhar throughGaming Research, Inc.,has been responsible for completing almost 300 major gaming assignments worldwide over the last 20 years– not only in the United States, but Canada, the Caribbean, and in such diverse locations as the U.K., Ireland, Australia, Greece, Panama and Uruguay.
Areas of expert analysis include:
Demand forecasting (market potential studies)
Classic market segmentation research
Customer satisfaction research
Numerous research assignments in the areas of:
- advertising effectiveness
- financial impacts of legislation on tax revenues
- the likely acceptance of a new gaming product entrant to the marketplace
- marketplace technology changes impacting marketplace demand
Lowenhar andGaming Research, Inc.have been responsible for more than $55million of marketing research assignments worldwide.
Examples of recent efforts include: Competitive Research Assessment of a Major Midwest Riverboat Marketplace: Where Casino ‘X’ Stands Today
Marketplace Perceptions Of A Major Southern California
Class III Indian Casino Brand
A Gulf Coast Customer Satisfaction Study
A Comprehensive Financial Gaming And Leisure Profile Of The Upscale Active High-End Hotel Customer
Southern California Class III Indian Casino Exit Survey Report– Baseline Results
Major Midwest Casino’s Database Loyalty Analysis– Phase 1
